Our Story


… In Singapore, a quiet revolution in beauty in taking place. suiinaturals are cosmetic hackers. We strip cosmetic formulations down to a basic formula using food grade ingredients where possible, eliminating any type of chemical nasties…

…starting with lipsticks, we came up with our own formula ( moisturing and non sticky Argan oil lipbalm formula)  and developed the colors ourselves using mineral color pigments. our lipstick formula does not contain glycols, parabens, synthetic dyes or fragrance or chemical preservatives. Our Lipsticks offers full color payoff. Not those weak barely there shades out there. Uh Huh.

…our next hack was face foundation powder. Sometimes the solution is in our own backyard. Our face powder include time tested pearl powder, thanaka powder ( myanmar) and other face mask ingredients that helps the skin and it is color tone blended as a all in one MEDIUM COVERAGE BB powder.  An integrated skincare color cosmetic solution in ONE face powder.

…what started as a fun weekend cosmetic hackathon project, turned into a 2 year and continuing development quest for safe natural cosmetics. It is an incredibly tough journey as color cosmetics are highly technical work in which we were lucky to have scientific background and expertise. Our color blends are created from scratch and color tone adjusted to suit Asian complexion. Our lipsticks and face powder hopes to deliver natural looking beauty for you every day.

… hey, we are busy women, SUII Naturals’s philosophy is to integrate skin care into color cosmetics so your routine is pared down to 1 step, max 2. …as our journey continues, we will endeavor to clean up more cosmetic product formulations and bring it down to ZERO CHEMICAL NASTIES.

..We have expanded! Check out our new multilabel site ZEROMULTIPLE  for more zero chemical products!

.. We have a STORE! at 10A Trengganu Street S058464.  Shop other chemical free products, practice yoga, meet here too. Check page for more details.